Mehmet Sezgin is an acknowledged banking and payments executive with 30 years of global experience.His latest initiative myGini, based in San Francisco, offers digital wallet, payment, and loyalty solutions to financial institutions and retailers.As the Global Director of payments line of business at BBVA he managed 80 million cards and 1.4 million merchants generating $120 billion purchase volume from 13 countries. A firm believer of new technologies, he introduced BBVA Wallet; a digital card and payments mobile app. It was launched in Spain, Chile, Mexico, USA, Turkey, Colombia and Peru with downloads reaching 20 million.As the founder and CEO of Garanti Payment Systems; a wholly-owned subsidiary of Garanti Bank, he launched the first chip cards in Turkey in 2000, created a loyalty platform called Bonus Card, licensed it to 10 other banks and turned Bonus name into a consumer brand. He also signed a cobranding deal with Turkish Airlines introducing the first mileage program in the country. He was instrumental in moving Turkey to a full chip&pin infrastructure.
Under Mehmet’s leadership, Garanti became a payments powerhouse as one of the top 5 card issuers in Europe.Having worked in banking for several years, he joined MasterCard in 1993 to serve member banks in 9 countries. He started his career as a consultant at PricewaterhouseCoopers.He was a Board Member of MasterCard Europe for 14 years, and served as Chairman and Board Member of the Interbank Card Association (BKM), Credit Bureau (KKB) and the Risk Centralization Platform at Turkish Bankers’ Association.He holds an MBA degree from University of Massachusetts, which he earned with a Fulbright scholarship and Bachelor of Science degree in management from Middle East Technical University in Ankara.He is also the author of Book of Bonus. Bruce Dickinson is the lead singer of Iron Maiden, a commercial pilot, brewmaster, entrepreneur and creative business thinker. Ken Segall is one of the most admired creative executives in the marketing industry. He led the creative team behind Apple’s iconic Think differentcampaign and set Apple down the i-path by naming the iMac. With wit and insight, Segall speaks to companies worldwide about the power of simplicity, coloring his presentation with stories about life in the world of Steve Jobs.Ken Segall is the author of the new book, Think Simple—the follow-up to his New York Times bestseller, Insanely Simple.
A self-proclaimed technology enthusiast, Segall worked closely with Steve Jobs as his ad agency creative director for 12 years spanning NeXT and Apple. He has also served as worldwide agency creative director for IBM, Intel, Dell, and BMW.Segall is an international speaker on the power of simplicity. His message has struck a chord across a wide range of industries in the Americas, Europe and Asia Pacific, opening eyes to the benefits of simplicity that are available to all.In Insanely Simple, Segall showed how Steve Jobs’s love of simplicity helped propel Apple from near-bankruptcy to become the world’s most valuable company. You could see it in the way Apple innovates, advertises, sells at retail, and even organizes itself internally. In Apple’s success, there are valuable lessons for every company’s success.In Think Simple, Ken Segall goes beyond Apple to show how simplicity is powering many different companies around the world—big and small, famous and under-the-radar, established and start-ups.
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The book is based on interviews with more than 40 CEOs and business leaders, including those at Whole Foods, The Container Store, Ben & Jerry’s, Charles Schwab, Telstra, Bank of Melbourne, and many more. Born and raised in Italy, he holds a BD in Business Administration from the prestigious Scuola Superiore S. Anna of the University of Pisa.After graduating, he joined Procter&Gamble as Brand Manager, working in Italy and Japan. He then moved to management consulting with Bain&Co, to finally go back to the corporate world joining Bulgari, the Italian jewelry house. He was first MD of North American Operations and later MD Bulgari Global Operation, based in Switzerland. In the early 2000’s he became the first non-family CEO of shoes and leather goods manufacturer A.
Testoni.In 2006 he led the successful buy-in/buy-out of Moleskine and was appointed CEO. Since then he has transformed a small, 20 people operation, with a turnover of €20 million, into a global company of 500+ people and €160 million turnover. After listing the company on the Milan Stock Exchange, he took it private again in 2016 and now serves as Chairman of the Board.He lives with his family on the hills surrounding Bologna, is an avid reader of non-fiction books, loves cooking and practices skiing and yoga.
Morgaine Gaye is a Food Futurologist and director of bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public, university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference and yearly academic journal. As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how theadvertising community can best leverage Facebook’s apps and services in a mobile-first environment.
Inthis role, Sarah is responsible for providing clients with innovative and effective marketing solutions fortheir businesses.Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations inthe US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannelbuying and planning, and business development.Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition topartnering with the Agency community in this role, she led the combination of creative and strategicthinking behind turning cross-channel campaigns into those fueled by digital insights.Sarah also has extensive client and category expertise. She served as senior vice president at StarcomMediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,Pharmaceuticals, and Consumer Electronics.Sarah was recently inducted into the American Advertising Federation’s Advertising Hall ofAchievement, which recognizes the industry’s top leaders aged 40 and under for their profound impacton the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”marketing stars.As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serveon the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, theReisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council.
She is also aRotary International Paul Harris Fellow.Sarah prides herself on executing with transparency and openness and relentlessly putting customers atthe center of her work. Sarah is based in Facebook’s New York office. She holds a degree fromNorthwestern University and is a very proud wife and mother of two. John Bird founded The Big Issue in 1991, and since then he has spread the business all over the world.John Bird was born into poverty, brought up in care and has lived through a lot.
His life’s journey has included spells as a thief, prison inmate, artist and poet. Now an established iconoclast, activist and publisher, John Bird is the force behind The Big Issue, the world’s most successful street magazine. He is an inspirational business leader with an outstanding record of using business as a tool for social change.At a time when Corporate Social Responsibility is preoccupying business leaders and consumers alike, John Bird offers an authoritative, fresh approach, and some original perspectives on the interaction of business and society.
His diverse experience, combined with his exuberant personality, erudition and often trenchant views make him a compelling and entertaining speaker.John has spoken at the UN in New York, Nairobi and Istanbul, Downing Street and Buckingham Palace. The UN Scroll of Honour, an MBE and the 2005/6 Beacon Prize for Creative Giving are just three of the many accolades and awards he has received. Since founding The Big Issue in 1991 with Gordon Roddick, John has overseen its development into the UK’s most successful social enterprise, stretching from Tokyo to Totnes and helping thousands of homeless people worldwide.Bird was nominated for life peerage by the House of Lords Appointments Commission in October 2015 to become a non-party-political peer. On 30 October, he was created Baron Bird, of Notting Hill in the Royal Borough of Kensington and Chelsea.
Alper Eroglu is the Marketing Director for Personal Care Products at Unilever, responsible for creating stories for brands such as Elidor, Clear, Axe, Rexona, Dove, Signal, Toni & Guy, Vaseline. Before moving back to Turkey, he worked in regional and global positions in Italy and the UK. He led an international team of professionals create the global media and digital communication strategies for iconic brands such as Axe, Rexona and Magnum. Before joining Unilever, he studied economics and finance at Middle Eastern Technical University and University of California, San Diego.
John Deighton is Brierley Professor of Business Administration Emeritus at Harvard Business School, where he teaches marketing. He has taught Digital Marketing to Master of Business Administration students, and now teaches an MBA course titled Big Data in Marketing and an executive short course titled Competing on Business Analytics and Big Data.His recent research includes “Economic Value of the Advertising-Supported Internet Ecosystem,” forthcoming from the IAB in 2017, “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” published by the DMA 2016, “Adding Bricks to Clicks: The Effects of Store Openings on Sales Through Direct Channels,” published in the Journal of Marketing, and “Interactivity’s Unanticipated Consequences for Marketers and Marketing,” in Journal of Interactive Marketing. Recent case studies include Oracle: Targeting the CMO, Managing Data at Allstate, WPP: From Mad Men to Math Men, and Target Stores: The Hunt for Unvolunteered Truths.
See also his Twitter feed @HBSmktg. He is a past editor of the Journal of Consumer Research and the Journal of Interactive Marketing. He has served as the Executive Director of the Marketing Science Institute, and Director of the Berkman Center for Internet and Society at Harvard University. He has been a visiting professor at the Duke University, the University of Tokyo, and Oxford and Cambridge Universities in the UK. “Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School.
He has published more than 20 books about his experience on advertising and interactive design.After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”. Robin has spent his whole working life providing promotion, support, counsel and a safe extra pair of hands to his clients in the worlds of international entertainment and sport.Having started his working career at J Walter Thompson, which was then the largest advertising agency in the world, one evening in a pub in Chelsea he met an Irishman called Ronan O’Rahilly who was planning the launch of the world’s first pirate radio station. That same evening he offered him a job at Radio Caroline. Here he scripted programmes for the station, sold advertising airtime and produced shows which were broadcast to the station’s massive daytime audience, not knowing whether the British Government was going to close the station down or blow it out of the North Sea! After two years at Radio Caroline he joined a production company, making commercials for British TV and during this time, whilst shooting a Pepsi commercial in Los Angeles he met Sammy Davis Jr. He persuaded Sammy to come to London to perform at the Grosvenor House Hotel.